Privacy policy

Last updated 25 September 2026

This policy explains how ByBrand collects and uses personal information when you visit bybrand.co.uk or get in touch with us.

Who we are

ByBrand is a trading style of Chill Brands Group Plc, registered in England and Wales, no. 09309241. Registered office: Eastcastle House, 27-28 Eastcastle Street, London W1W 8DH. Chill Brands Group Plc is the data controller for the personal information described in this policy.

What we collect

Details you give us through our enquiry form: your name, email address, phone number, brand name, the package you're interested in and anything you tell us about your product.
Anything you send us by email or tell us on a call.
Basic technical information, such as your IP address and browser type, which is processed automatically when you load our website.

How we use it

To reply to your enquiry and discuss how we could work together.
To deliver our services if you become a client.
To keep proper business records.
To send you occasional updates about our services if you've enquired or worked with us. Every email includes a way to opt out, or you can just tell us.

We rely on our legitimate interests in responding to business enquiries and running our business, and, where you're asking about our services, on taking steps at your request before entering into a contract.

Who we share it with

We don't sell your information. We share it only with service providers who help us run the business, such as our website host and our email and customer management tools, under contracts that require them to protect it. We may also share it with professional advisers, or where the law requires us to.

Some of these providers may process information outside the UK. Where they do, we make sure appropriate safeguards are in place.

How long we keep it

If you enquire but don't become a client, we keep your details for up to two years after we last spoke. If you become a client, we keep them for as long as we work together and afterwards for as long as we need to for legal, tax and accounting purposes.

Your rights

You can ask us to give you a copy of your information, correct it, delete it, restrict how we use it or transfer it to someone else. You can also object to us using it, including for marketing. To do any of these, email us at the address below.

If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk. We'd appreciate the chance to put things right first.

Cookies

Our website doesn't use cookies or tracking tools. Our fonts are loaded from Google Fonts, which means your browser connects to Google's servers and shares your IP address with Google when you visit. If we add analytics or other non-essential cookies in future, we'll ask for your consent first and update this policy.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.

For more information, email hello@bybrand.co.uk.

← Back to ByBrand

UK independent convenience

Get your brand on the shelf in up to 1,000 UK convenience stores.

We place your stock into our network of independent convenience stores, put it in shoppers' hands, bring back what retailers and consumers really think, then open the door to sell in for good.

Launch now → See pricing

You supply the stock · We handle distribution, sampling, data and the doors

stores at Scale

week activation window

ways to launch

LAUNCH ACTIVATION - RECEIPT

250 store listingsINCLUDED

Stock distributionINCLUDED

Consumer samplingINCLUDED

Retailer feedbackINCLUDED

Consumer feedbackINCLUDED

Sell-in introductionON DEMAND

GROW£12,000+VAT

IN STOCK

Independent convenience network

Retailer + shopper feedback, store-side

Sell-in support if shoppers want more

How it works

From warehouse to shop shelf, in four moves.

No media plan, no agency brief, no guessing. You send the stock, we do the rest, then bring back the honest verdict.

You send the stock

You supply promo and sample product. No listing fees on top, no hidden inventory charge.

We place it

Your product goes into 100, 250 or 1,000 independent convenience stores across our network, depending on your package.

We bring back the verdict

Retailer sell-through and real consumer feedback, collected store by store while it's live.

We open the door to sell in

If shoppers want more, we take your brand back to those retailers to secure ongoing distribution.

Your launch, your map

Own your patch, or open up new ground.

Every activation is planned around where you want to win. Go deep in one area, or go wide into parts of the UK where you're not yet on shelf.

Go local

Conquer an area

Concentrate your stores in one town, city or region so shoppers see you again and again, retailers hear about you from each other, and you build real local density before moving on.

✓Clustered store selection around your target area
✓Repeat visibility that drives trial and word of mouth
✓A strong local proof point to take to wholesalers and bigger retailers

Go wide

Expand into new UK regions

Already doing well at home? We'll take your brand into regions where you have no presence yet, and show you where it lands best before you commit to wider distribution.

✓Stores placed in the regions you choose
✓Region-by-region feedback on sell-through and shopper response
✓A clear read on where to focus next

Why independent convenience

It's where Britain actually does its top-up shop.

Independent convenience stores run on something supermarkets can't replicate: a shopkeeper who knows their customers and decides what stays on the shelf based on what actually sells. Win that trust, and you've won a channel that's hard to buy your way into any other way.

It's also one of the few retail environments left where a new brand can get fast, unfiltered feedback. Not a focus group - an actual shopper buying with their own money.

1,000

independent stores within reach

1:1

shopkeeper relationships, not algorithms

100%

real purchases, real feedback

guesswork on what to do next

Pricing

Three ways to launch. Pick your reach.

Start with a 100-store pilot, grow into 250 stores with consumer sampling, or scale to 1,000 stores with a dedicated team behind you.

Tier 01

Pilot

100 stores

£5,000

+ VAT

✓ Listing across 100 independent convenience stores
✓ Stock distribution & merchandising
✓ 4-8 week in-store activation window
✓ Retailer sell-through tracking
✓ Consumer feedback report
✓ Sell-in introduction, if there's demand

Launch Pilot

Grow

250 stores

£12,000

+ VAT

Everything in Pilot, plus:

✓ Listing across 250 independent convenience stores
✓ Consumer sampling programme to get your product into shoppers' hands
✓ Enhanced feedback report with sampling data

Launch Grow

Tier 03

Scale

1,000 stores

£24,000pcm

+ VAT

Everything in Grow, plus:

✓ Listing across 1,000 independent convenience stores
✓ Dedicated launch consultancy
✓ Retailer relationship management & negotiation
✓ Tailored store selection by region & demographic
✓ Ongoing distribution & range review support

Launch Scale

All prices exclude VAT. You supply the stock.

The pipeline

1,000

STORES STOCKED

→

4-8wk

ACTIVATION LIVE

→

FEEDBACK REPORT

→

∞

ONGOING SELL-IN

What happens after

The activation is the test. The sell-in is the prize.

Once the activation closes, you get a full report back: what sold, where, and what shoppers said when they tried it. If the appetite is there, that's the moment that matters most.

1 We take the results straight back to the retailers who stocked you.
2 Where there's real uptake, we negotiate ongoing distribution into that network.
3 You move from "we tried it once" to "we're stocked here permanently", without starting a new sales process from scratch.

About ByBrand

Built by people who've launched brands, not just advised on them.

Our founders are sales and brand professionals with a track record across some of the UK's leading brands.

They've launched products of their own that went into Morrisons, WHSmith, Shell, Esso and BP, as well as thousands of independent convenience stores.

Along the way they've worked with world-leading brands across multiple sectors. That means we know what it takes to get a product listed, and what it takes to keep it there.

Founders' own products stocked in

MorrisonsGROCERY
WHSmithTRAVEL & HIGH STREET
Shell · Esso · BPFORECOURT
Independent convenienceTHOUSANDS OF STORES

Sectors we've worked across

BeveragesSnacksPetPersonal care ConfectioneryVapeAlcoholand more

FAQ

Good to know before you launch.

Food, drink and FMCG brands who want a low-risk way to break into independent UK convenience, whether that's your first retail listing or your first move into this specific channel.

Pilot puts you into 100 stores to prove the concept. Grow takes you into 250 stores and adds a consumer sampling programme so shoppers try your product first-hand. Scale is our ongoing monthly programme across 1,000 stores with dedicated consultancy and retailer negotiation. If you're not sure, tell us about your brand and we'll recommend one.

Retail-ready stock in the quantity needed to cover your chosen number of stores (plus sampling stock on Grow and Scale), and any brand assets for in-store merchandising. We'll confirm exact volumes once we scope your activation.

We select stores from our independent convenience network around what you want to achieve. That can mean clustering stores in one area to dominate it locally, or spreading them into new UK regions to test and grow your reach. On Scale, store selection is fully tailored to your target customer and geography.

Pilot and Grow activations typically run for 4-8 weeks, long enough to get a meaningful read on repeat purchase and retailer interest. Scale is a rolling monthly programme.

You still walk away with an honest, store-tested feedback report: real data on packaging, pricing and shopper reaction, rather than a guess. That's worth knowing before a bigger retail push, not after.

Where there's clear uptake, we go back to the retailers who stocked you during the activation and negotiate ongoing distribution on your behalf, turning a trial into a standing listing.

Launch now

Tell us about your brand. We'll get you on the shelf.

Fill in the short form and our team will call you within two working days to confirm your package, stock volumes and launch date.

Prefer email? hello@bybrand.co.uk

✓

You're on your way

We'll be in touch within two working days to get your launch moving.